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Allyson Rychlak

Retail & DTC Marketing | Social Strategy | Paid Media

Core Skills
  • Media planning and strategy

  • Social content creation

  • Google Analytics, Tableau

  • Canva, Hootsuite, Sendible

  • Photoshop, InDesign, and Illustrator

  • A/B testing, alpha and beta tests

  • Meta, Snapchat, X, TikTok, Pinterest, and Reddit Ads Managers

  • Excellent project management (Monday.com, Asana, Trello)

  • Tactical and creative copywriting

  • Optimizations and analytical reporting

  • Detail-focused organization

A Bit About Me

Self-motivated marketer with social and digital campaign management experience for premier retailers. Highly passionate about digital storytelling and leveraging social strategy to amplify brands and drive performance. Specialty on social platforms, including Facebook, Instagram, Snapchat, TikTok, Pinterest, Twitter, and Reddit in media strategy and recommendations, reporting, and trafficking.

Current Associate Manager, Paid Media for Lucky Brand and Aéropostale at SPARC Group LLC. Former Strategist on Paid Social team with award-winning media agency, Mediahub Worldwide. May 2021 graduate from Providence College with a Bachelor of Science in Business Management and English, Magna Cum Laude. Served during senior year as the President of Love Your Melon Campus Crew and Secretary of Women in Business.

Marketing Experience

Associate Manager, Paid Media
SPARC Group LLC - Lucky Brand, Aéropostale 
August 2022 - Present

Remote (Boston, MA)

Strategist, Paid Social
Assistant Strategist, Paid Social
Mediahub Worldwide
May 2021 - August 2022

Boston, MA

Digital Marketing Intern
Navitas Marketing 
January 2021 - May 2021

Remote

Team Lead, Content & Social 
Colleges Against COVID-19
March 2020 - May 2020

Remote

Marketing & Comms Intern
YPR USA
August 2019 - December 2019

Rome, Italy

Marketing & Sales Intern
OraSure Technologies
June 2019 - August 2019

Bethlehem, PA

  • Lead in-house paid digital marketing strategy to drive customer traffic, conversion, and ROI across Social, Display, Affiliate, Shopping, and Search.

  • Effectively partner with agencies, monitor full-funnel performance, and seek opportunities for optimizations across channels and assets while researching key consumer insights to aid launch plans and campaigns.

  • Oversee paid media budgeting, forecasting, and weekly reporting focused around metrics including CVR, ROAS, CTR, CPM, CPC, AOV, and more while owning monthly budgets between $500k-1.5M depending on seasonality.

  • Collaborate with merchandising, creative, and brand marketing teams to activate excellent go-to-market strategy and drive sales, and own creative brief process for cross-functional activations.

  • Planned and executed full-funnel paid campaigns across 6 social platforms for clients New Balance and Avrio Health with monthly budgets of >$750k.

  • Prepared and presented media recommendations to key clients.

  • Executed test and learn strategies on social platforms while building relationships with key partners and influencer agencies.

  • Onboarded and trained 4+ new team members leading to promotion to Strategist within 10 months in the Assistant role.

  • Analyzed data to construct insights on core KPIs, including CTR, CPM, conversion rate, and ROAS into monthly performance reporting.

  • Executed test and learn strategies on various platforms, including A/B testing, pilot and beta launches, and creator programs such asTikTok's TTCX.

  • Developed and managed brand social strategy and content calendars for a portfolio of clients (law, healthcare, retail) over a 6-month growth period.

  • Improved social media planning and campaign management skills with a programming and editorial calendar to foster engagement and awareness.

  • Analyzed performance data to inform future strategy for clients & agency, while assisting with client presentation and other marketing materials.

  • Founded organization with 18 fellow Management majors to foster community and band U.S. colleges together during the early pandemic.

  • Managed a team of 6 students in digital content creation and strategy.

  • Composed script for 2-minute, NBC-featured PSA that received over 150,000 views across 4 social platforms.

  • Fundraised $3,800 for a RI-based nonprofit to support the community around Providence College.

  • Strategized and executed organic social media strategy and content creation on Facebook, Instagram, and Twitter to grow brand awareness.

  • ​Designed promotional assets, wrote engaging copy for digital and print, and curated brand voice to align with growth goals.

  • Developed cross-cultural competence and ability to work in a multicultural workplace while taking 5 for-credit university courses.

  • Researched, wrote, and produced content alongside design teams for 7+ products, including inventive conference ads, sales sheets, and digital.

  • Utilized Customer Relations Management (CRM) systems to track 1,500+ leads, contacts, and accounts from webinars, trade shows and more. Curated and scheduled email marketing campaigns with Constant Contact.

  • Assisted product marketing, global sales, and creative teams to promote products both online and in-stores successfully.

  • Instagram
  • LinkedIn

Collabs

For PR and commercial enquiries please contact: 

allysonrychlak@gmail.com

© 2022 by life with allyson.

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