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Allyson Rychlak
CORE SKILLS
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Tactical and creative writing
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Media planning and strategy
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Google Analytics, Tableau
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Proficient across Canva, Hootsuite, Photoshop, InDesign, Wix, Sendible, and Illustrator
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Proficient across Meta, Snapchat, X, TikTok, Pinterest, and Reddit Ads Managers
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Excellent project management: Monday.com, Asana, Trello
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Media strategy and planning
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Social content creation
DTC and Retail Marketing
Paid Media, Paid Social
Digital Storytelling and Content
Professional Experience
Associate Manager, Paid Media
Catalyst Brands - Lucky Brand, Aéropostale
August 2022 - September 2025
Remote (Boston, MA)
Formerly SPARC Group LLC prior to the acquisition of JCPenney
Digital Marketing Intern
Navitas Marketing
January 2021 - May 2021
Remote
Marketing & Sales Intern
OraSure Technologies
June 2019 - August 2019
Bethlehem, PA
Content Marketing Manager
InMarket
September 2025 - Present
Remote (Boston, MA)
Strategist, Paid Social
Assistant Strategist, Paid Social
Mediahub Worldwide
May 2021 - August 2022
Boston, MA
Marketing & Comms Intern
YPR USA
August 2019 - December 2019
Rome, Italy
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