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Allyson Rychlak

Brand Marketing | Social Strategy | Paid Media

Core Skills
  • Google Analytics, Tableau

  • Canva, Hootsuite, Sendible

  • Photoshop, InDesign, and Illustrator

  • A/B testing, alpha and beta tests

  • Media planning and strategy

  • Social content creation

  • Optimizations and reporting

  • Creative and tactical writing

  • Detail-focused organization

A Bit About Me

Self-motivated marketer with social and digital campaign management experience for premier retailers. Highly passionate about digital storytelling and leveraging social strategy to amplify brands and drive performance. Specialty on social platforms, including Facebook, Instagram, Snapchat, TikTok, Pinterest, Twitter, and Reddit in media strategy and recommendations, reporting, and trafficking.

Current Associate Manager, Paid Media for Lucky Brand and Aéropostale at SPARC Group LLC. Former Strategist on Paid Social team with award-winning media agency, Mediahub Worldwide. May 2021 graduate from Providence College with a Bachelor of Science in Business Management and English, Magna Cum Laude. Served during senior year as the President of Love Your Melon Campus Crew and Secretary of Women in Business.

Marketing Experience

Associate Manager, Paid Media
SPARC Group LLC - Lucky Brand, Aéropostale 
August 2022 - Present

Strategist, Paid Social
Assistant Strategist, Paid Social
Mediahub Worldwide
May 2021 - August 2022

Digital Marketing Intern
Navitas Marketing 
January 2021 - May 2021

Team Lead, Content & Social 
Colleges Against COVID-19
March 2020 - May 2020

Marketing & Comms Intern
YPR USA (Rome, Italy)
August 2019 - December 2019

  • Lead paid digital marketing strategy and growth to drive customer traffic, conversion, and ROI across 5 paid media channels  (social, shopping, affiliate, display, and search) for both brands.

  • Manage agency relationship to build partnerships, monitor performance, and seek opportunities for optimizations.

  • Oversee paid media budgeting, forecasting, and weekly reporting.

  • Project manage paid creative assets and briefings, while advising on creative best practices and audience strategy.

  • Planned and executed full-funnel paid campaigns across 6 social platforms for clients New Balance and Avrio Health.

  • Prepared and presented media recommendations to key clients.

  • Executed test and learn strategies on social platforms while building relationships with key partners and influencer agencies.

  • Onboarded and trained 4+ new team members leading to promotion to Strategist within 10 months in the Assistant role.

  • Analyzed data to construct insights on core KPIs, including CTR, CPM, conversion rate, and ROAS into monthly performance reporting.

  • Executed test and learn strategies on various platforms, including A/B testing, pilot and beta launches, and creator programs such asTikTok's TTCX.

  • Developed and managed brand social strategy and content calendars for a portfolio of clients over a 6-month strategic growth period.

  • Improved social media planning and campaign management strengths while utilizing Canva, Hootsuite, and Sendible.

  • Analyzed performance data to inform future strategy and aided in creation of client presentation materials.

  • Founded organization with 18 fellow Management majors to foster community and band U.S. colleges together during the early pandemic.

  • Managed a team of 6 students in digital content creation and strategy.

  • Composed script for 2-minute, NBC-featured PSA that received over 150,000 views across 4 social platforms.

  • Fundraised $3,800 for a RI-based nonprofit to support the community around Providence College.

  • Strategized and executed organic social media strategy and content creation on Facebook, Instagram, and Twitter to grow brand awareness.

  • Designed promotional assets, wrote engaging copy for digital and print, and curated brand voice to align with growth goals.

  • Developed cross-cultural competence and ability to work in a multicultural workplace while taking 5 for-credit university courses.

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