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CORE SKILLS

  • Performance marketing & paid media

  • Paid social, search & display

  • Campaign strategy & optimization

  • Audience targeting & segmentation

  • Testing, measurement & performance analysis

  • Content strategy & brand storytelling

  • Consumer insights & trend analysis

  • SEO & content optimization

  • Blog, email & web copy

  • Google Analytics & Tableau

  • WordPress, HubSpot & Highspot

  • Canva, Adobe Creative Suite & Hootsuite

Professional Experience

Digital Marketing Manager
Zando
September 2026 - Present

Associate Manager, Paid Media
Catalyst Brands - Lucky Brand, Aéropostale 
August 2022 - September 2025

Formerly SPARC Group LLC prior to the acquisition of JCPenney

Digital Marketing Intern
Navitas Marketing 
January 2021 - May 2021

Marketing & Sales Intern
OraSure Technologies
June 2019 - August 2019
Bethlehem, PA

Content Marketing Manager
InMarket
September 2025 - September 2026

Strategist, Paid Social
Assistant Strategist, Paid Social
Mediahub Worldwide
May 2021 - August 2022

Marketing & Comms Intern
YPR USA
August 2019 - December 2019
Rome, Italy

  • Instagram
  • LinkedIn

© 2026 Allyson Rychlak

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